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Tuesday, July 1, 2014

Type Tuesday - Rudolf Koch's Kabel Series

The Kabel Series was designed by German Rudolf Koch in 1927 and originally released by the Klingspor Foundry. Here it is offered by the European Typefounders, Inc. of New York. 

Offering a geometric sans-serif face the straightforward type evokes simplicity and strength, especially Kabel Heavy as seen in this advertisement for power tools. 

Clearly marketed as a font for the straightforward, strong, smart man who, as the following ad states "knows what he wants and wants - - always."

Next week, we will take a look at Koch's Eve Series, a type also gendered in its promotion and usage. 

Jaime Henderson

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