Tuesday, July 29, 2014

Type Tuesday - Barnhart Brothers & Spindler's Parsons Series

Designed by Will Ranson (1878-1955) and cast by the Chicago firm Barnhart Brothers & Spindler, the Parsons Series became a smash hit.


Barnhart Brothers & Spindler's Parsons Series catalog features this quote from Fred A. Cook, of Los Angeles, California: 
The more I see and use Parsons, the better I like it. It is a wonderfully different and pleasing type. Seems to catch the eye of even the most unobserving who notice no difference in the general run of type faces. So much variety is possible with Parsons type and its auxiliaries that it will not grow tiresome to the printer nor the public for a goodly number of years, I judge, and, together with the Bold and Italic, will have a large sale.

The public did get many chances to view the Parsons series - it was a common type used in dialogue cards in silent films. 

Jaime Henderson,
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