Tuesday, June 30, 2015

Type Tuesday - Cover design for PM magazine



PM, a trade publication dedicated to the work and stylish inclinations of production managers, was started in 1934 by the PM Publishing Company of New York. As a publication of Sol Cantor and Dr. Robert L. Leslie's type firm The Composing Room, PM provided young American art directors with an introduction to modern design, especially the work of European designers and styles. 




German graphic and type designer Lucian Bernhard acted as guest art director for the March 1936 issue of PM (see above). An overview of the designer's work, including his most well-known type, Bernhard Gothic, was featured in this issue of PM.







After an eight year run, the publication's focus on graphic design brought about a title change to AD, and Intimate Journal for Production Managers, Art Directors, and their Associates.  Stay tuned for an upcoming Type Tuesday dedicated to the covers of AD!







Both PM and AD are available for viewing in the California Historical Society's library, open to the public Wednesday through Friday from 12-5. 


Jaime Henderson,
Archivist
jhenderson@calhist.org
Post a Comment