Type Tuesday - Lucian Bernhard and the Linotype Magazine

The January 1929 issue of Linotype Magazine, published by the Mergenthaler Linotype Company, was dedicated to new trends in typographic design. The issue featured layouts arranged in linotype by Lucian Bernhard (1883-1972) a German graphic designer, type designer and artist well-known for his particular style in advertising known as Plakatstil. Plakatstil (or "Poster style") highlighted bold, simplified font, flat colors and streamlined shapes. These voguish samples of advertisements, including compelling suggestions for the selection of particular types, embody Bernhard's style and offered Mergenthaler Linotype users a fresh, more modern way to appeal to their customers. 

Jaime Henderson,
Archivist