Type Tuesday - Champion Papers

Today we feature a personal favorite from the Kemble Collection on Western Printing and Publishing - Champion Paper Company's series of catalogs entitled Imagination. 

The following images come from the Wild West-themed Imagination IV. 

Cover, Imagination IV

The company produced these fantastic, stylish catalogs "as an example of what can be done when you think of paper as an integral part of your communications" and included whimsical ideas about the use of their products. 

Below is an example of a Wild West board game. 

Here is the exterior and interior of cut-and-fold  stagecoach!

And, here, an Annual Report.

The Texas Ranger Kit is a "premium idea for a breakfast cereal manufacturer."

Below, a moo-ving suggestion for a company's catalog cover. (Har har!) 

And finally, the catalog closes with an idyllic, embossed image of a Wild West town. 

Champion Paper Company produced a series of their Imagination catalogs, all of them as striking as today's feature. Stay tuned to Type Tuesday to see them all!

Jaime Henderson,
Archivist