Offering a geometric sans-serif face the straightforward type evokes simplicity and strength, especially Kabel Heavy as seen in this advertisement for power tools.
Clearly marketed as a font for the straightforward, strong, smart man who, as the following ad states "knows what he wants and wants - - always."
Next week, we will take a look at Koch's Eve Series, a type also gendered in its promotion and usage.
Jaime Henderson
Archivist
No comments:
Post a Comment