Tuesday, March 15, 2016

Type Tuesday - General Paper Company, San Francisco

The South of Market (SOMA) neighborhood of San Francisco was historically home to light industry, including printing, type founding and paper making and distribution. One such business was the General Paper Company, located at 568-576 Howard Street. This location is currently included in the construction of the new Transbay Center redevelopment area. 

Business card, General Paper Company, Kemble Ephemera

In 1927 General Paper Company offered its discriminating customers of fine paper products this extraordinary booklet created and issued by the Whiting-Plover Paper Company of Stevens Point, Wisconsin, manufacturers of Artesian Bond paper. 

The above and the following images are from The Manufacture and Use of Bond Papers, available in the General Paper Company file of the Kemble Ephemera Collection

The booklet includes beautiful illustrations depicting the history of paper making and celebrates the virtues of Whiting-Plover's Artesian Bond (the secret is in the crystal clear waters of Wisconsin's rivers!)

Jaime Henderson

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