Tuesday, December 1, 2015

Type Tuesday - International Typeface Corporation specimens


A recent donation of International Typeface Corporation specimen booklets has so impressed me with their bold colors and stylistic fonts that I thought I would share a few over the next few weeks. 

International Typeface Corporation (ITC) was started in New York in 1970, making it one of the first foundries to have no history in the production of metal type. Instead, ITC designed, licensed and marketed typefaces for filmsetting and computer set types. 






ITC's journal U&lc (Upper and Lower Case) features an advertisement and order form for each of the ITC specimen books. Although the Kemble Collection's holdings include most of these specimens, I do spot some unfamiliar specimens featured in this ad.



What delightful specimens to be on the lookout for!

Jaime Henderson
Archivist
jhenderson@calhist.org
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